“Part of Gucci’s brand has always been its boldness, expressed through logo mania, vibrant colors, and daring designs. I believe Demna’s ‘shock and awe’ approach, which has been a hallmark at Balenciaga, will translate well to Gucci’s runway shows. However, the real question lies in the product itself. What made Demna and Balenciaga compelling was how their ethos seamlessly created ready-to-wear collections that were not only interesting but also functional and sellable. I’m curious to see if Gucci’s marketable products can achieve the same balance.” – Jacob Nicholas, 23, Celebrity Stylist
On Their Lingering Thoughts
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“Gucci has always embraced absurd footwear—whether it’s the fur-lined loafers dragging on the ground or sky-high platform stacks—and I fully expect Demna to continue that tradition. His Gucci will likely produce some of the most iconic, disruptive shoes we’ve seen in years, blending his love for exaggerated proportions with Gucci’s history of bold, statement-making footwear. I think whatever he does will immediately penetrate the scene.” – Lauren Schiller, 27, OGBFF Founder
Gotham
“What makes this appointment even more interesting is the timing. Gucci isn’t an American brand, but its influence in the U.S. is massive, and we’ve seen how luxury fashion keeps getting caught up in political and social discourse here. With the way things are shifting, especially in terms of conversations around race, class, and cultural appropriation, it’ll be interesting to see how Demna navigates Gucci’s image. The brand has had its controversies (cough, the blackface sweater), and Demna himself has played with political imagery before. So, is this going to be a fresh start for Gucci, or are we about to see more shock value moments? Either way, all eyes are definitely on him.” – Kayla Cumbo. 24, Fashion & Lifestyle Blogger, Social Media Strategist
“I think Gucci is throwing stuff onto the wall to see what sticks. I don’t think that the solution to luxury brand’s not meeting their quarterly sales goals is to keep playing the creative director musical chairs. Consistency would be a better bet, that way people know what to expect and can prepare themselves to buy something from a brand they admire. When you talk to people outside of the fashion industry they know Gucci, Chanel, Prada, and the occasional emerging designer. They want to buy because they’re familiar with the brand. The prices are going up even on the entry-level and hero items they rely on for sales. I just don’t think creative direction is the real issue anymore.” – Julles Hernández, 27, Fashion Writer
