Despite a flurry of recent phone launches, two major companies are yet to reveal their flagship handsets for 2025.
Apple looks set to launch the iPhone 17 series in its usual September slot, but before that, we’re expecting Google to reveal the Pixel 10 series.
The latest rumours suggest it’ll be holding an event on 20 August, but new smartphones probably won’t be the only things on the agenda.
In fact, we’re expecting no fewer than seven (yes, seven!) new devices. However, for three other products, it looks like the wait will go on. Here’s the full rundown of the next Made by Google event.
What we’re expecting
Google hasn’t even confirmed when its next major launch event will be, let alone what might be announced there. However, all signs point to the following devices being unveiled.
Pixel 10
Google is set to launch four flagship phones once again this year, and the regular Pixel 10 is almost certain to be the cheapest.
Like all the Pixel 10 phones, it’s expected to be powered by Google’s new Tensor G5 chipset, with rumoured colours including an all-new Limoncello yellow. A 6.3-inch display looks set to stay, though we could finally see a telephoto camera come to the regular model.
Chris Martin / Foundry
Elsewhere, an increase to the Pixel 9’s 4700mAh battery and 27W charging speeds are both likely, and the phone is set to ship running Android 16 out of the box.
A Bluesky post from leaker Roland Quant suggests the Pixel 10 will start at €899, the same as the Pixel 9, so hopefully the £799/$799 figures will also be maintained.
Learn more about the Pixel 10
Pixel 10 Pro
Last year, the big reason to buy the Pixel 9 Pro was for its telephoto lens. But if the Pixel 9 gets the sensor as expected, we’d expect Google to deliver upgrades in other areas to justify the ‘Pro’ name.
So far, only small changes have been rumoured, such as a glossy frame and rear camera module that extends closer to the edges of the back of the phone. It’ll apparently be available in four colours, including a new ‘Smoky Green’.
Dominik Tomaszewski / Foundry
Perhaps the most significant improvement could be to the 6.3-inch display, with Google rumoured to increase the frequency of its PWM (pulse width modulation) from 240Hz to 480Hz, which should allow for the same efficient dimming without the current potential for headaches or excessive eye strain.
Hopefully, Google will manage to avoid any increases to the £999/$999 starting price, but there’s no concrete evidence either way.
A Bluesky post from leaker Roland Quant suggests the Pixel 10 Pro will start at €1,099, the same as the 9 Pro, so hopefully the £999/$999 figures will also be maintained.
Learn more about the Pixel 10 Pro
Pixel 10 Pro XL
The Pixel 10 Pro XL’s big selling point is expected to remain its 6.8-inch display.
This larger total footprint also means room for a larger battery, though only modest improvements compared to the 9 Pro XL’s 5060mAh cell are expected. Charging may be faster than the 37W on the 9 Pro XL, but probably not by much, and you’ll likely still need Google’s dedicated 45W charger to get the top speeds.
Jon Mundy / Foundry
Disappointingly, it doesn’t look like any of the Pixel 10 phones will be getting built-in support for Qi2 wireless charging.
A Bluesky post from leaker Roland Quant suggests the Pixel 10 Pro XL will start at €1,299, the same as the 9 Pro XL, so hopefully the £1,099/$1,099 figures will also be maintained.
Learn more about the Pixel 10 Pro XL
Pixel 10 Pro Fold
Google’s third book-style foldable looks set to be a small but potentially significant upgrade compared to the 9 Pro Fold.
Supposedly ‘official’ specs point to the same Tensor G5 chip as the rest of the Pixel 10 family, a slightly larger 6.4-inch cover display and an increase in battery capacity from 4650- to 5015mAh.
Luke Baker
However, the most impressive upgrade looks to be an IP68 rating, giving it full dust protection (alongside the existing ability to be submerged in fresh water) for the first time, beating the IP48-rated Galaxy Z Fold 7.
There could also be a price drop, at least in the US, with rumours suggesting a new $1,599 starting price. If that turns out to be true, we’d also expect the £1,749 UK figure to be reduced.
However, there are conflicting rumours regarding price. One source suggests the US starting price will drop to $1,599, but another indicates the same €1,899 in the Europe. It remains to be seen which will prove to be accurate.
Learn more about the Pixel 10 Pro Fold
Pixel Watch 4
Google’s fourth generation of smartwatch is expected to be available in 41mm and 45mm models once again, and maintain a similar starting price to the Pixel Watch 3’s £349/$349.99.
While the design is set to remain largely unchanged, upgrades are expected in other key areas. These include a new Qualcomm Snapdragon W5 Gen 2 chipset and Google’s new Wear OS 6 software, which could combine to help improve battery life.
Mattias Inghe
New health tracking abilities could also be on the way, with arterial stiffness and blood pressure both rumoured. A dual-band GPS system would also improve the accuracy of tracking.
Learn more about the Pixel Watch 4
Pixel Buds 2a
Google launched its original Pixel Buds A back in 2021, offering an affordable alternative to the Pro line. A £99/$99 price tag was certainly very appealing, and while we don’t know if that will be maintained on its successor, it does look like a second generation is coming.
Chris Martin / Foundry
According to leaker Arsène Lupin on X, the Pixel Buds 2a will be available in four colours: ‘Hazel’, ‘Strawberry’, ‘Iris’ and ‘Fog Light’. While not confirmed, the timing of that leak suggests a launch at the August event would be most likely.
The only other rumour we have so far is price, witha Bluesky post from leaker Roland Quant suggesting the Buds 2a could cost €149 in Europe.
However, no other details have been revealed, so it’s unclear what upgrades Google could have in store for its next cheap wireless earbuds.
Pixel Wireless Charger
Another X post from Lupin suggests that we’ll also be getting a ‘Google Pixel Charger’ and ‘Google Pixel Wireless Charger’ at some point soon.
9to5Google believes the former could be a MagSafe-style charging puck, with the wireless version a potential successor to the discontinued second-generation Pixel Stand.
However, it’s unclear what upgrades the latter could bring to the table, though we hope it will support the Pixel 10 Pro Fold, as the current model doesn’t for the 9 Pro Fold.
What we’re not expecting
As you can see, there plenty of high-profile devices look set to launch in the coming weeks. However, there are a few key products that seem unlikely to be unveiled.
Pixel Tablet 2
The original Pixel Tablet launched back in May 2023, before Google made it available without the docking station a year later.
A ‘Pixel Tablet 2’, therefore, seems overdue, but it doesn’t look like we’ll be seeing one anytime soon. It’s reportedly been cancelled due to concerns about poor sales, though Google may just be skipping a generation, with some evidence that a Pixel Tablet 3 could still be in the works.
Dominik Tomaszewski / Foundry
However, that means there’s almost no chance of seeing a new model in August.
Learn more about the Pixel Tablet 2
Pixel 10a
Google is almost certainly working on the Pixel 10a, its next mid-range phone.
But it’d be a huge surprise to see it launch alongside the flagship Pixel 10 series, especially as the current Pixel 9a was only released in April.
Anyron Copeman / Foundry
Ever since the Pixel A-series began life in 2019, it’s launched several months after the more premium handsets, and we don’t expect that to be any different this time around.
Pixel Buds Pro 3
So far, Google has released two generations of its premium wireless earbuds: the Pixel Buds Pro in July 2022 and the Pixel Buds Pro 2 (below) in September 2024.
Jan Sandbladh
Given that the Buds 2a are rumoured and Google seems to be settling into a two-year update cycle for the Pros, it’d be a surprise to see a third-gen model.
Ready to buy a Google device right now? See our guide to the best Pixel phones and full Pixel Watch 3 review.
