Young adults are swiping left on mainstream dating apps — and swiping right on Facebook.
As dating app fatigue is rising and people are burned out from scrolling through apps like Hinge, Bumble and Tinder, younger generations are turning to Facebook Dating to find their match.
According to Axios, daily conversations on Facebook Dating among users aged 18 to 29 have increased 24% over the last year.
More than half of young adult users on the app loyally come back, according to data shared with the outlet by Facebook, with 55% of women and 56% of men returning each month.
And people are getting results, too — mainly women.
The data shows that it’s more likely that a woman’s “like” will result in a match. On average, 11% of men’s likes end in a match, while 72% of women’s likes end in a match.
Women are also looking for long-term relationships at a higher rate than men, with 47% of women seeking a long-term partner compared to 35% of men.
In general, 38% of young adults in the .U.S and Canada are seeking a long-term relationship, and 28% are looking for something casual.
Ayla Tse, 27, told Axios that she found the “love of her life” through Facebook Dating.
Through the app, Tse met Nik Dorozhkinrom, 24, and the couple has been together for two years.
The Brooklyn twosome found each other as Tse was getting “fed up with the patterns on the other apps,” such as ghosting and cringe responses. Facebook Dating had “the right timing and right vibe” for a match, she told the outlet.
“I love how easy it is to set up,” Tse said. “Which is basically effortless! I love how you can see who liked you too without paying. And I liked the people on there more than the other apps.”
Facebook Dating stands out from other dating apps in that all of its features are free — there are no charges for upgrades.
And since the app is through Facebook, users are able to see if they have mutual friends with their match while still keeping their profile hidden from friends, another benefit in the world of dating apps.
