Fashion’s Second Act Is Big Business!

If you’ve ever snagged a designer dress for the price of brunch, you already know… Consignment is where the shopping magic happens! Georgia shoppers are catching on fast, driven by rising prices, overflowing closets, and a growing awareness that fashion’s biggest bargains aren’t always on brand-new racks.

Resale is gaining ground—not just as a budget-friendly option, but as a smarter, more sustainable way to dress. Shoppers are choosing items with character and longevity, not landfill potential. It’s a more subtle kind of trendsetting, and Georgia boutiques are leading the charge. And yes, the good stuff goes fast!

From Landfills to Local Economies
Sure, shopping secondhand helps the planet:

  • It takes 2,000 gallons of water to produce one pair of jeans.
  • Fashion generates more carbon emissions than all international flights combined.
  • 85% of textiles end up in landfills every year.

But resale is also big business—and growing fast!

  • The U.S. resale market generates an estimated $15 billion annually.
  • The global secondhand apparel market is expected to reach $350 billion by 2028.
  • In the U.S. alone, resale clothing sales are projected to hit $73 billion by 2028, growing at 11% a year.

And it’s not just happening online. With Georgia’s used goods industry projected to hit $899.3 million by this year (2025), it’s clear small businesses across the state are capitalizing on the shift—turning closets into commerce without the hefty overhead of traditional retail.

Racks, Reimagined

The real story isn’t just what’s changing nationwide—it’s how local shops are making it their own!

In Roswell, Fashion Finders Boutique has mastered the art of upscale resale. Their shelves are stocked with pieces that are clean, current, and carefully curated—think statement dresses, designer bags, and trend-forward staples that look like they belong in a department store, not a donation bin. Consignors earn up to 50% on items that sell, and customers get the thrill of boutique shopping without boutique prices!

Meanwhile, Curvy Market Resale in Covington (a 2024 Best of Georgia pick!) is making space—literally and figuratively—for women who’ve long been left out of fashion’s mainstream. Specializing in sizes 1X to 8X, the store has built a loyal following through Facebook Live sales, local events, and a body-positive ethos that goes beyond the rack. It’s part boutique, part community hub, and 100% proof that style doesn’t stop at size 12!

Closets, Community, and the Power of a Great Find
 Consignment might once have been considered a budget workaround, but in 2024 Georgia, it’s looking a lot more like the future of fashion. It’s sustainable. It’s smart. And it’s run by locals who understand that clothes carry more than just style—they carry stories.

So whether you’re cleaning out your closet, shopping with purpose, or just hoping to finally find jeans that don’t self-destruct after one wash, don’t overlook your neighborhood resale shop. You might just walk out with a designer label, a little extra cash, and the satisfaction of doing something that feels good.

Shop (sustainably!) till you drop—check out more consignment stores at www.gbj.com/best-of/winners/2024/shopping/clothing-shoe-stores-consignment-shops!



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