Shot in the South of France’s golden light, the Archetypes campaign frames supermodels Anok Yai and Binx Walton as modern embodiments of the Alaïa woman. Their natural beauty and commanding presence are directly linked to the fashion collection’s celebration of pure, sculptural femininity. Architectural elements dominate both the environment and designs, with spiral skirts and body-contouring bustiers creating dynamic silhouettes that interplay with circular motifs throughout the set design. The swimwear and accessories receive particular emphasis, as well.
The visual narrative of the Archetypes campaign successfully translates creative director Pieter Mulier’s vision of “eternal summer” into a cohesive brand world where clothing, accessories, and environment harmonize to express timeless elegance.
Image Credit: Alaïa
