Canadian grit takes center stage as Canada Goose unveils its ‘Spring/Summer 2025 Snow Goose’ capsule, a reimagining of the brand’s legacy. Under the creative direction of Haider Ackermann, the collection draws from archival designs, thoughtfully adapted for warmer climates with an emphasis on “breathability, movement, and expressive individuality.” Grounded in the brand’s Canadian heritage, the capsule reflects a contemporary interpretation of strength and adaptability, designed for those who navigate both urban and natural terrains.
To bring this narrative to life, Canada Goose curated an immersive three-day desert expedition in North Lake Powell, Utah. Set against a backdrop of vast skies and red-rock canyons, the experience allowed guests—Ackermann’s close collaborators—to engage directly with the elemental forces that inspired the collection. From kayaking through ancient canyons to watching the sunrise atop Tower Butte, and a starlit performance, each moment underscored the collection’s alignment with nature.
Ultimately, the striking environmental setting reinforced the collection’s purpose: to celebrate freedom, endurance, and design that is in harmony with the world around it.
Image Credit: Canada Goose
Visited 1 times, 1 visit(s) today
