The “Super March” focus for sports, arts and tourism in Hong Kong has been good in bringing in a significant increase in tourist arrivals, even as the city will focus on creating quality experiences for visitors rather than chasing after numbers, the minister overseeing the portfolio has told the Post.
Part of the new strategy to draw quality tourists, Hong Kong will also leverage its pristine coastline and islands to reinvent the industry, Secretary for Culture, Sports and Tourism Rosanna Law Shuk-pui said this week.
In a wide-ranging exclusive interview, Law said that not only she, but the entire city would need to work harder to encourage people to visit more often, spend more and consider Hong Kong a first-choice destination.
She also revealed that authorities were negotiating with interested parties to invest in coastline projects that “more fully utilised” the “beautiful” Victoria Harbour.
Other strategies to raise Hong Kong’s tourism game included lining up more mega-events at Kai Tak Sports Park and using the “Super March” campaign to attract long-haul visitors and elevate the city to the global stage, she said.
“If you take Hong Kong as a huge theme park, you don’t want it to be at its attendance peak all the time because you might sacrifice guest experience,” the minister said.
