Since its inception in 1970, Earth Day—celebrated annually on April 22—has highlighted the global importance of sustainability. Now recognized throughout April as Earth Month, the occasion has inspired the fashion industry to adopt meaningful environmental initiatives. Leading brands are embracing eco-conscious practices by using recycled materials, investing in low-carbon manufacturing and more. From apparel and footwear to beauty and accessories, innovation continues to flourish across the industry. In 2025, many brands are unveiling new capsule collections and charitable initiatives that reflect a commitment to protecting the planet, aligning with shared values of today’s consumers.
Here, a look at how brands are embracing a greener future with new collections and initiatives launching in celebration of Earth Day (and month) in 2025. Check back for updates.
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Ferragamo
Image Credit: Courtesy Ferragamo’s Back to Earth capsule, debuting on Earth Day 2025, honors sustainability with natural fabrics like Italian-sourced cotton and silk, dyed using marble and dyeing earth techniques. Featuring men’s and women’s ready-to-wear and reimagined classics—the Hug Top Handle Bag and Ferragamo Ballerina shoe—the collection emphasizes circular design, ethical craftsmanship and eco-conscious luxury. Ferragamo continues its legacy of sustainable fashion rooted in environmental respect since the 1940s, when brand founder Salvatore Ferragamo used naturally sourced materials such as straw, cork and hemp. “Back to Earth is our first capsule dedicated to the Earth. Inspired by the harmony between man and nature, we have fused innovation and heritage, beauty and function, leading a sincere dialogue towards a fashion closer to the wellbeing of people and the Earth that hosts us,” said James Ferragamo, chief transformation and sustainability officer. The collection is available online and in select retailers.
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Eyebuydirect
Image Credit: Courtesy Eyebuydirect’s 2025 Material Matters Collection, launched in celebration of Earth Day, highlights sustainable fashion through eco-friendly materials like recycled metal, bio-based acetate and bio-based nylon, and responsible packaging includes a box and cleaning cloth made with 100% recyclable material. The brand is donating a portion of proceeds to 1% For the Planet, which represents a global network of organizations addressing pressing environmental issues; and product returns are donated to Feed the Children, a non-profit that delivers food to families in need. The collection ranges from $32 to $79 on eyebuydirect.com.
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Guess
Guess’s 2025 sustainability panel, “Conscious Consumerism,” featured industry leaders discussing social impact, environmental justice and brand loyalty on April 16 in Los Angeles. Led by activist Aditi Yer, panelists explored engaging conscious shoppers through ethical fashion, inclusive partnerships and circular practices. The brand is also showcasing sustainability values through its Guess Eco collection, using organic cotton and recycled polyester, emphasizing reduced water and chemicals. Complementing the discussion, the brand reinforced its commitment to eco-conscious innovation with interactive activations and product displays.
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Ryoko Rain
Image Credit: Courtesy Ryoko Rain’s 2025 Ryoko Cycle collection celebrates sustainability with a curated upcycling approach, turning thrifted quilts, vintage blankets and repurposed materials into Earth Day-inspired garments. The capsule, available on ryokorain.com, includes moss-embroidered distressed denim, reversible “tree bark” puff-liner vests and signature shorts.
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Garnier
Garnier’s 2025 Earth Day initiative underscores its sustainability mission through a partnership with the National Park Foundation, supporting 200,000+ conservation service hours. Efforts include trail restoration, invasive species removal, and habitat preservation. Garnier ambassador Drew Barrymore will amplify the message through social content. Additionally, the brand joins Her Campus to share educational content that highlights Garnier’s commitment to environmental protection.
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Kiehl’s
Kiehl’s amplifies its message of sustainability with a commitment to expand its refillable options through 2026. In celebration of Earth Day, the brand is encouraging consumers to participate in its in-store Refillery Stations and refill pouches for best-sellers like Ultra Facial Cream and Crème de Corps, which helps reduce single-use plastic by up to 81%. Additionally, the brand is supporting eco-friendly initiatives through redesigned packaging, which cuts plastic waste further, saving 16 tons annually.
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Moroccanoil
For Earth Day 2025, Moroccanoil will match all donations to Oceana, the leading international ocean conservation group. This initiative reinforces Moroccanoil’s commitment to raising awareness and supporting efforts to protect and restore the world’s oceans. Among some of the brand’s initiatives, over the next five years, Moroccanoil pledges to use more recycled material that will save more than 500 tons of virgin plastic.
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Dr. Seuss’ Lorax x The Parks Project
Image Credit: Courtesy Dr. Seuss’ Lorax x The Parks Project 2025 collection merges whimsical design with conservation advocacy, featuring an eight-piece eco-themed apparel like socks, tees and hats for all ages. Inspired by The Lorax, it promotes environmental awareness while donating $10,000 to Glacier National Park Conservancy’s Native Plant Nursery, an organization that cultivates native plants. The collection is available for purchase at Urban Outfitters, Backcountry, Sports Basement, Tilly’s, Whole Earth Provisions and more retailers.
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Cozy Earth
Cozy Earth’s Earth Day flash sale from 3 p.m. to 6 p.m. ET highlights its commitment to sustainability with 40% off bamboo bedding, including Oprah-approved sheet sets, award-winning blankets and eco-friendly comforters. Crafted from bamboo viscose, the products incorporate renewable resources that promote sustainable living practices. More details are available on cozyearth.com.
