According to the official announcement, Base has evolved “to be more than a chain” with the Base app designed as “an everything app to create, earn, trade, discover apps, and chat with friends all in one place.”
The timing reflects Coinbase’s interesting thesis that “the next chapter of the internet won’t come from big platforms. It’ll come from creators.” This philosophical shift marks a fundamental departure from traditional cryptocurrency wallets toward mainstream consumer adoption.
What Users Get: Key Features and Benefits
The Base App consolidates multiple digital services into a single platform, which appear to offer users several advantages over traditional apps:
Content Monetization Without Barriers:
- Instant earning potential: Every post is a coin that can be bought, powered by Zora – allowing creators to monetize content immediately
- No follower requirements: Creators can earn with no follower minimum, brand deals, or geo restrictions.
- Direct audience relationship: Users can easily tip or collect their favorite content directly, creating a new economic model for creators
Financial Services Integration:
- High-yield savings: The Base App promises USDC rewards up 4.1% APY by holding USDC” in the app
- Free global payments: Users can send or receive USDC on Base for free with instant settlement
- Shopping rewards: Planned 1% cash back to customers when they pay with USDC, at no cost to the merchant through Shopify integration
Unified Digital Experience:
- Universal identity: Sign in with Base works across multiple platforms and chains
- Integrated mini-apps: Mini apps live right in your feed for gaming, DeFi, and utilities without separate downloads
- Social trading: Watch your network trade: See what friends are buying and swapping
- Private messaging: End-to-end encrypted chat powered by XMTP with integrated money transfers
Important for existing users: The original Coinbase Wallet app continues to operate independently and has not been automatically converted to the Base App. Users must join the waitlist at base.app to access the new everything app experience, though no specific timeline has been provided for general public release. This suggests Coinbase is running both platforms in parallel during the transition period.
Technical Infrastructure and Revolutionary Features
The Base App operates on a newly restructured “open stack built to empower builders, creators, and people everywhere” consisting of three integrated components: Base Chain (the underlying blockchain), Base Build (developer tools), and the Base App (consumer interface).
The Super App Paradigm: Learning from WeChat’s Success
The Base App enters a competitive landscape dominated by the super app model pioneered in Asia. WeChat, launched in 2011, exemplifies this approach with over 1 billion monthly active users and a penetration rate close to 90% in China. WeChat’s success stems from its transformation from a messaging app with phone calls and video calling, into what’s essentially the true mobile operating system and universal payments app (including peer to peer) in China.
The technical architecture that enables WeChat’s dominance includes managing over 45 billion messages daily and supporting mini programs—lightweight apps within WeChat that allow users to perform a myriad of tasks without leaving the platform.
Western attempts at replicating this model have faced significant challenges. The regulatory environment in the U.S. today is certainly not as conducive to allowing a super app to develop. Cultural differences also play a role, as Western consumers are habituated to using different apps for distinct services compared to Asian markets where super apps flourished during mobile-first internet adoption.
Coinbase’s Strategic Pivot Beyond Trading Revenue
The timing of this launch reflects Coinbase’s broader business strategy to reduce its dependence on volatile trading fees – something of major concern to shareholders and evidenced across the company’s business units. Coinbase’s revenue more than doubled in 2024 to reach $6.6 billion, with gains in both transaction revenue and subscription services revenue, but the company continues seeking more stable revenue streams.
Interestingly, CNBC’s analysis of the announcement sees the Base App as “designed to expand Coinbase’s reach to a new subset of consumers who aren’t necessarily interested in buying or trading crypto but could still reap the benefits of the so-called on chain economy.”
To attract these users the platform introduces several monetization mechanisms beyond traditional trading. Base enables a flywheel between creators and their audience where any user can easily tip or collect their favorite content directly, creating a new economic model for creators.
Universal Identity and Payment Infrastructure
Base Account represents a significant innovation as a universal sign-in for the open internet (similar to Google and Facebook sign in now). Users will be able to sign in with Base, with account details following them across the entire onchain ecosystem.
Coinbase says the platform’s payment infrastructure, Base Pay, offers “express checkout that is the fastest way to pay with USDC,” making commerce fast, low-cost, and borderless. The system has been integrated with Shopify, bringing USDC payments on Base to millions of merchants worldwide with plans to provide “1% cash back.
Conclusion
Coinbase’s transformation of its wallet into the Base App represents an ambitious attempt to create a mainstream crypto super app. By combining social media, payments, and trading into a blockchain-native platform powered by innovative technologies like Flashblocks and universal identity systems, Coinbase is betting that crypto’s future lies in utility rather than coin price speculation.
However, the success of this strategy will depend on regulatory navigation, user adoption beyond crypto enthusiasts, and whether the platform can deliver on its promise of simplified blockchain interaction while maintaining the decentralized principles that differentiate it from traditional social platforms.
