Despite Tesla’s strong brand appeal, its initial impact in India may be limited. The biggest hurdle? Price.
With its most affordable model at $40,000 (₹30 lakh), Tesla might remain a luxury brand, far from India’s ₹10-20 lakh EV market.
Practical challenges also loom—Indian roads, with potholes and high-speed breakers, may not suit Tesla’s low-clearance designs.
Adapting models would raise costs, leaving a key question: Will Tesla invest in localization for a relatively small initial market?
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