Bugatchi has a new head designer.
The men’s luxury essentials brand has named Omar Bertona head of design. He succeeds Anthony Keegan who has exited the brand after a three-year stint.
Bertona will be based in Milan and report to Cecile Revah, chief executive officer, who founded the brand in 1981 with her brother Daniel Revah. He is also expected to travel frequently to the company’s headquarters in Boca Raton, Fla.
Bertona has held senior design roles at Isaia, Caruso and Maurizio Baldassari and has also collaborated with brands including Fedeli Cashmere, Givenchy and Tombolini. His first collection for Bugatchi will be spring ’26 which will debut to retailers at the Chicago Collective, slated for Aug. 2-5.
A sketch from Bertona’s first collection for Bugatchi.
Courtesy of Bugatchi
At the same time, the brand has named Gina DeYoung executive vice president of marketing, a new post within the company. Her background includes vice president of creative services at Groupe Dynamite, a Montreal-based retailer that operates the Garage and Dynamite chains and went public on the Toronto Stock Exchange in late 2024. She also spent nine years at Ssense and seven years at Nurun, a digital transformation agency based in Montreal where she led the company’s social media practice and worked with clients including L’Oréal Paris Canada and Holt Renfrew.
She will be based in Bugatchi’s Montreal office.
“Omar brings extensive design experience to our brand, and we’ve worked very closely over the past several months to further develop, refine, and internalize the future of our design philosophy,” said Revah. “The spring/summer 2026 collection is a window into what’s to come, and I’m eager to continue this journey together.
“I’m equally excited to welcome Gina to our team,” she continued. “I’m a firm believer that great product is the foundation of any successful brand, and a unique and relevant marketing perspective is what brings attention to it. Our success is driven by a close collaboration between design and marketing, and I’m confident that Gina’s experience will help us capitalize on opportunities and strengthen our position in the menswear market.”
Bertona added that working with the Bugatchi team on the new spring collection “has allowed us to continue our exploration of the brand and opens the door to a world of possibilities for Bugatchi. I truly believe in what we are building.”
DeYoung said she is “incredibly energized to step into this role with a brand renowned for its unparalleled quality and craftsmanship. The prospect of building a dynamic brand universe that not only champions our heritage but also authentically connects our spirited community is an opportunity I am eager to take on.”
Bugatchi is best known for its shirts, but now offers a complete lifestyle collection for men. It is carried at Nordstrom, Saks Fifth Avenue, Neiman Marcus and Harry Rosen, among other retailers.
Courtesy of Bugatchi
