Biography, Fashion Designer, Versace Label

Donatella Versace is one of the best-known names in fashion. The Italian designer grew up with two major fashion influences: her mother was a dressmaker and her older brother, Gianni Versace, was a budding designer. She went to work for her brother in the late 1970s, serving as his muse and adviser. Donatella became the designer for the company’s Versus line in the 1980s. After her brother was murdered in 1997, she became Versace’s creative director before stepping down in March 2025. In April, she will assume her new role of chief brand ambassador.

FULL NAME: Donatella Francesca Versace
BORN: May 2, 1955
BIRTHPLACE: Reggio Calabria, Italy
SPOUSES: Paul Beck (1983–2000) and Manuel Dallori (2004–2005)
CHILDREN: Allegra and Daniel
ASTROLOGICAL SIGN: Taurus

Donatella Francesca Versace was born on May 2, 1955, in Reggio Calabria, Italy. She is the younger sister of the late designer Gianni Versace. Donatella and Gianni learned about designing from their mother, who had a dressmaking business. “I was the baby of the family,” she later explained to The New Yorker. “I was so spoiled. I was the best-dressed little girl in the city.”

Versace began developing her trademark look as a teenager by dying her hair platinum blonde and using dark eyeliner. She was remarkably close to Gianni, who would take her out with him at night and make outfits for her to wear. Donatella attended a university in Florence for a time, but she eventually reunited with her brother to support his clothing business.

When Gianni started his own fashion company in Milan in 1978, Donatella was right there by his side. Their brother, Santo, was also a part of the business. Gianni relied on Donatella for her advice about his designs, and she played an important role in orchestrating many Versace fashion shows and advertising campaigns. She helped bring some rock ’n’ roll spirit and celebrity cache to the line through her friendships with Madonna and Elizabeth Hurley.

Donatella also served as chief designer for the company’s Versus line. She learned even more about the business in the mid-1990s, when she took on a larger role while Gianni battled cancer. The health scare prompted the Versace siblings to work on a company succession plan. Gianni recovered, but tragically, the succession plan still turned out to be useful when he was shot outside his home in Miami in 1997. The murderer, Andrew Cunanan, had gone on a cross-country killing spree prior to fatally shooting Versace. He then died by suicide.

Donatella was devastated by the death of her brother but was determined to carry on his legacy. Days after Gianni’s death, she was announced as Versace’s chief creative officer. By this time, though, she had already taken a leading role in the business. “The last two years of Gianni’s life,” Donatella explained to New York magazine, “I was going up into his apartment, showing him the work, getting the approval from him, but I ran the company because he wasn’t showing himself. It was like a year and a half I did everything.”

Donatella led the company’s design vision in the ensuing decades, helping to reinvigorate its product lines over the years. In 2009, she brought in Christopher Kane to design for Versus and reinvent the brand. After his departure, Versace collaborated with other upcoming designers on the line, also revamping the company’s haute couture line Atelier Versace. Today, Versace markets a variety of product lines—clothing, perfume, home goods, and furniture—and operates two hotels.

In March 2025, Donatella announced she was stepping down as the brand’s creative director after more than 27 years in the role. She will now serve as Versace’s chief brand ambassador.

Versace married former model Paul Beck in 1986. The couple had two children together. Their daughter, Allegra, was born in 1986. Three years later, in 1989, they welcomed their son, Daniel. He was named after a song by close family friend Elton John. After 16 years of marriage, Versace and Beck divorced in 2000.

Known for her wild partying lifestyle, Versace battled drug addiction after her brother’s death. “I couldn’t stand the pain,” she told Vogue. “I had to hide my feelings. What better way to hide your feelings than with drugs?” After struggling with cocaine addiction for many years, Versace sought treatment in 2004. It was around this time that she was briefly married to Italian businessman Manuel Dallori, whom she divorced less than a year later.

As part of Gianni’s will, Donatella’s daughter Allegra was given 50 percent of the company’s stake. When she turned 18 in 2004, Allegra inherited her claim, an estimated $500 million. She currently serves as a company director and is also a theatrical dressmaker residing in New York City.

A fashion icon, Versace was spoofed on Saturday Night Live in a series of sketches, in which she was portrayed by actor and comedian Maya Rudolph. Versace seemed to have a good sense of humor about herself, even calling Rudolph to give her advice. In 2013, Versace was portrayed by Gina Gershon in the Lifetime television movie, House of Versace.

Premiering in January 2018, Ryan Murphy’s The Assassination of Gianni Versace: American Crime Story featured Oscar-winning actor Penelope Cruz as Versace. As the anthology series’ second installment, the show focused on the death of her brother Gianni.

As of March 2025, Versace has an estimated net worth of $400 million, according to Celebrity Net Worth.

• Life is difficult. “Happiness” is a word I do not believe exists.
• I don’t know why people make such a fuss about working and being a mother. I think the most important thing is to spend quality time with your children, not quantity.
• I was the baby of the family. I was so spoiled. I was the best-dressed little girl in the city.
• I had to hide my feelings. What better way to hide your feelings than with drugs?

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