Best 4th of July Fashion Deals 2025

Best 4th of July Fashion Deals 2025

With Fourth of July around the corner, now is the time to decide what you’ll be wearing. And that starts off with shopping for some of the best deals ahead of the holiday.

To assist with your holiday planning, we searched high and low for the best July Fourth deals to shop now. So what did we find? Top fashion brands and retailers like Gap, Steve Madden, Madewell and more are offering up to 70% off summer styles, footwear and swim to help plan ahead for your summer attire.

Cue the fireworks! Keep reading to discover the best Fourth of July fashion deals to shop now.

Best 4th of July Fashion Deals

Gap

During Gap‘s Summer Sale, you can shop up to 70% off markdowns for men and women. No code necessary.

You can’t go wrong with a basic tee for your summer capsule wardrobe, especially one from Gap. If you love more than one color, you can also receive three tees for $39.

“They are by far one of the softest pieces in my rotation, thanks to their 100% cotton material that felt well-worn from the moment I purchased them,” raves SEO editor Jess Bender. “I believe I currently have about five different colors of this in my wardrobe right now.”

Although barrel and wide-leg jeans are trending, it doesn’t mean we can’t enjoy the trend in other styles. Wear this barrel-style denim jacket over your Fourth of July dress for when the night gets a bit cooler. The jacket is also available for 60% off right now.

When it is extra hot out, outfit planning might not be a priority. This one-and-done maxi dress makes styling easier, as it is a statement on its own.

Explore more Gap Fourth of July deals here.

Old Navy

Old Navy is offering deals for the whole family starting at $2. Summer essentials, swimsuits, accessories and more currently range from 40 to 70% off as a part of the summer sale.

Along with their summer sale, Old Navy is currently offering $2 flip-flops this week only. Both associate editor Allie Wise and production coordinator Audrey Ekman are fans of the customer-loved style. “I have been wearing Old Navy flip-flops since I was a kid, so I know they’ll be comfortable and reliable for beach days and beyond,” Ekman says.

For the perfect everyday tank top, Shop TODAY’s editorial operations manager Jill Ortiz recommends the snug and slimming pick above, which comes in sizes XXS to 4X in 18 shades.

Skinny jeans have been on the rise since the start of the year. If you haven’t had the chance to try the style out for yourself, Old Navy is offering a pair for 40% off.

Explore more Old Navy Fourth of July deals here.

DSW

DSW’s Can’t Miss Deals event is here until the end of the month. Explore up to 50% off women’s, men’s and children’s shoes ahead of the holiday.

While silly in appearance, Croc shoes offer more than meets the eye. They’re easy to slip on, comfortable all around and deliver a secure fit. Select colors are up to 50% off for the sale.

Trends editor Vivien Moon is eyeing this Aldo pump for the DSW sale. It has a classic pointed toe, decent height and added cushion for confidence in every step.

It’s no secret that the Brooks Ghost series is a must-have shoe for runners. We’ve previously tested the Ghost 16 sneaker (see our review here), which won an award for ‘best overall running’ shoe.

Plus, select Brooks sneakers are currently under $100 for a limited time only.

Explore more DSW Fourth of July deals here.

Madewell

Now that Madewell’s End of Season Event is here, you can have the opportunity to earn up to 60% off men’s and women’s styles with code SUMMERTIME.

Adding a linen piece to your summer rotation is the perfect addition for a breezy wardrobe, such as this linen vest above that’s suitable for the office and beyond.

Throw on a knee-high boot or subtle kitten heel to add some flare to these highly versatile denim culottes. They’re currently 45% off with the additional discount offer.

Moon also recommends this extra-large bucket bag from Madewell. With ample room to hold up to a 15-inch laptop, water bottle, phone, wallet and more, this will surely become your next everyday tote.

Explore more Madewell Fourth of July deals here.

Lands’ End

From June 29 to July 7, Lands’ End is offering 50% off regular-priced items, 60% off all swim and 60% off sale and clearance. No code needed.

Designed to mix and match with other Lands’ End swimwear, this tummy control swim skirt delivers structured support and chlorine-resistant fabric for tons of confidence as you wear.

Tankinis are trending! The tank top-inspired bathing suit top delivers coverage and support without hiding your figure. This one has an adjustable side tie to enhance your waistline.

Made with swimsuit-like fabric, this UPF 50 hoodie offers effective UV protection, according to the brand, for the areas it covers. That way, you can enjoy the beach with little chance of sunburn.

Explore more Lands’ End Fourth of July deals here.

More 4th of July Fashion Deals to shop

  • Saks Off Fifth: Receive an extra 25% off select summer styles from July 1 to 6. You can also shop jewelry up to 70% off, and earn an extra 10% off from June 27 to July 6.
  • REI Co-Op: Shop top outdoor gear and apparel for up to 50% off from June 27 through July 7.
  • Uniqlo: Discover major discounts on select men’s and women’s styles for a limited time only.
  • Cole Haan: The high-end footwear brand will be offering 30% off sitewide from June 29 to July 8.
  • Mango: Shop up to 50% off sitewide on summer essentials.
  • Splendid: From June 27 through July 6, receive 40% off.
  • Shapermint: Celebrate Shapermint’s anniversary with up to 70% off bras, underwear and more for their Anniversary Sale.
  • J.Crew: J.Crew’s Big Summer Event has markdowns up to 50% off sitewide from June 17 to 26.
  • Levi’s: Shop your next favorite pair of denim shorts or jeans with up to 50% off the brand’s End of Season sale.
  • Mac Duggal: Designer brand Mac Duggal will be offering up to 70% off styles from June 30 through July 7. No code necessary.
  • Steve Madden: Earn major discounts on sandals, sneakers boots and more for the brand’s summer sale. Use code SPARKLE at checkout.
  • Bogg: The beach awaits, so stock up on a new beach bag with Bogg’s summer sale. Select styles are up to 70% off, and as low as $16.50.
  • Mark & Graham: From now until July 6, shop up to 70% off select styles. Some of which you can earn an extra 20%.
  • Etam: Receive up to 60% off intimates and swim until July 14, no code required. You can also shop $55 swim while the sale is on.
  • UNTUCKit: From July 1 through 8, receive 30% off summer styles and an extra 30% off already marked-down styles.
  • Saucony: Earn up to 40% off from now until July 14.
  • Nordstrom: Nordstrom’s Designer Sale is now live, with up to 60% off Burberry, Ralph Lauren and more.

How we chose

The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.

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