Transcript
Transcript
Transcript
Welcome, Yanni. Uh, let’s begin this conversation with you. I’m going to ask you about your partnership with FC Barcelona. How did that take shape and what was the thought behind it? Yes, I think this is very interesting, uh, because I’m not a football club guy, I’m not playing football. And when it was presented to me, I wanted to check about the values. Yeah. And when I met the people from FC Barcelona, immediately I saw these are gentlemen, these are very, very nice people, very human, representing the, the nice. Uh, nice dimension of the the youth that I want to be associated with. I will not give our name to anybody. Uh, unless this fundamental is existing, that’s one. Now the other huge fan club, 4 and 50 people all over the planet and India in fact, has 9090 million, 90 million ohh already. And I say this is fantastic. They are #2 the number one is Manchester United and I got super excited. They are gentlemen. They are really, really different values, but very close and close to my heart. So for me, wow. This is, I don’t partner with everyone, but the people who can understand what we are doing, I’m very, very happy. Great. Ravi, over to you. India is like, you know, one of the largest smartphone markets in the world. So tell us what is really HMD strategy now? Because two years ago, like of course there was an HMD Nokia, like, you know, there was always like the confusion, but now like, you know, it’s very clear, like nomenclature, very clear brand. Would it be that you have and given that your present in one of the largest smartphone markets in the world, tell us what is your strategy for the country? Thank you, honey. Clearly, I think, uh, globally, if you see we are following a multi brand strategy. So Nokia has been an iconic brand and it continues to do so. So we will continue to bring in those Nokia products into the market, especially India market. And as you rightly said, this is 150 million smartphones which get sold every year. So it’s a huge market. Our focus is very clear. We are looking at India as make in India, make for the world kind of thing and hence a lot of emphasis on producing locally. And exporting out of India. So that’s one. From a consumer perspective, Yanni talked about Barcelona association. Locally, we’ve done a lot of association, whether it was with Rajasthan Royals, because in India it’s largely cricket and Bollywood. So obviously the likes of Rajasthan Royals, Jemima Rodriguez, we’ve used as brand ambassadors. We’ve participated with some of the Bollywood stars like Jimmy Shergill and Sanya Malhotra. Sure. So all this, we are going to create more and more awareness about the HMD. Plan because now as a part of the multi brand strategy, we have both Nokia and HMD and happy to share that in last eight months we’ve launched 4 HMD branded smartphones in the country starting with Crest going to Crest Max, the wonderful skyline and the Fusion device which you see around displayed with with the smart outfits. So really I think it’s very, very clear and Jane is very clear India is the focus market for us Yeah, we will continue to bring in investments and we will. Continue to drive that market for growth. What is the strategy behind, you know, getting in more and more feature phones in the consumer hands? Thank you Shibani, they first. I’m very well known worldwide to love India from 2006 when I was creating Chennai, the largest factory in the world. But as a businessman and I, I appreciate that this time the people that I love the they are very, very, very nice people, very, very authentic people with a lot of passion and a lot of values, which is also very important for me. But as a businessman, you know, this is. The number one country for us and I have requested a Ravi to really, really drill down what we can do in India. He was the first one to introduce the first feature phone with HMD in a country where sometimes mobile phone is translated by Nokia. Yeah. So we have to be very confident that this what we are bringing with HMD a little bit above in terms. Of features and about everything. The the the feature phone now on the business, I said this is our #1 country. And thanks to Ravi last year this was. 2/3 of what we have done as as a business, it’s the feature phones were two third of what you’ve done as a business in India is what time big time. And in terms of bottom line, in terms of I’m also very, very keen, you know, human mobile devices means we we want to be very close to people. Do we want to be relevant for people. We are not like everyone trying to show off and so forth. Human AI is much more important than just AI. Yeah, we want to be human intelligence. Serving the purpose and we put now more and more features into AI and you will see very soon on I cannot disclose too much, but you will see very soon that we don’t ignore the all these billions of people that are using mobile phones specifically in India that are have been out of the the normal mobile phone but now with HMD we bring them inside in a very solid and. Numbers show by themself. Hmm uh, just in October and this continues 2,000,000 phone were sold in India thanks to the HMD India team. I mean, fabulous people. When you go over there you vibrate. Yeah, because they are passionate. Passionate. Of course you do business, but passionate to be relevant for the people. Yeah, and that’s what people have to understand. And we continue in this way. From 2006, my motto was source Mac and export out of India. At this time was a big dream. Yeah, now for the past. Two years I can see definitely the leadership in this country is such that this is becoming possible. Wonderful, Thank you so much. Thanks for joining us and thanking. Thank you here to have me over at FC Barcelona and Camp Flu.
