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Apple’s iPhone Sales Plummet in China: A 18.2% Decline – News and Statistics

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Apple's iPhone Sales Plummet in China: A 18.2% Decline - News and Statistics

Jan 21, 2025

Apple Inc. has experienced a significant setback in China, with iPhone sales plummeting by 18.2% during the December quarter, as detailed in a Bloomberg report. The decline in sales has pushed Apple to the third position in China’s smartphone market, a stark contrast from the previous year when iPhones were the top-selling devices.

According to Counterpoint Research, the dip in Apple’s market share allowed Huawei Technologies Co. to reclaim the top spot, with its sales increasing by 15.5% year-over-year. This surge was largely driven by the launch of Huawei’s mid-end Nova 13 series and high-end Mate 70 series, the latter offering users the ability to use software independent of US technology through the HarmonyOS Next operating system.

This downturn in Apple’s sales is part of a broader trend in China’s smartphone market, which saw its first decline in sales during the final quarter of 2024 after experiencing growth throughout the year.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the mobile phone market in China. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 26302200 – Telephones for cellular networks or for other wireless networks

Country coverage:

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in China
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.


  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION

    2. RESEARCH METHODOLOGY AND AI PLATFORM

    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS

    4. GLOSSARY AND SPECIFIC TERMS


  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS


    2. MARKET TRENDS
      This Chapter is Available Only for the Professional Edition
      PRO


  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE

    2. MARKET STRUCTURE

    3. TRADE BALANCE

    4. PER CAPITA CONSUMPTION

    5. MARKET FORECAST TO 2030


  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business


    This Chapter is Available Only for the Professional Edition
    PRO

    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS

    2. BEST-SELLING PRODUCTS

    3. MOST CONSUMED PRODUCT

    4. MOST TRADED PRODUCT

    5. MOST PROFITABLE PRODUCT FOR EXPORT


  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain


    This Chapter is Available Only for the Professional Edition
    PRO

    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT

    2. TOP PRODUCING COUNTRIES

    3. TOP EXPORTING COUNTRIES

    4. LOW-COST EXPORTING COUNTRIES


  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports


    This Chapter is Available Only for the Professional Edition
    PRO

    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT

    2. TOP CONSUMING MARKETS

    3. UNSATURATED MARKETS

    4. TOP IMPORTING MARKETS

    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2024

    2. IMPORTS BY COUNTRY

    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2024

    2. EXPORTS BY COUNTRY

    3. EXPORT PRICES BY COUNTRY


  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles


    This Chapter is Available Only for the Professional Edition
    PRO


  11. LIST OF TABLES

    1. Key Findings In 2024

    2. Market Volume, In Physical Terms, 2012–2024

    3. Market Value, 2012–2024

    4. Per Capita Consumption In 2012-2024

    5. Imports, In Physical Terms, By Country, 2012–2024

    6. Imports, In Value Terms, By Country, 2012–2024

    7. Import Prices, By Country Of Origin, 2012–2024

    8. Exports, In Physical Terms, By Country, 2012–2024

    9. Exports, In Value Terms, By Country, 2012–2024

    10. Export Prices, By Country Of Destination, 2012–2024


  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2024

    2. Market Value, 2012–2024

    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2024

    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2024

    5. Trade Balance, In Physical Terms, 2012-2024

    6. Trade Balance, In Value Terms, 2012-2024

    7. Per Capita Consumption, 2012-2024

    8. Market Volume Forecast to 2030

    9. Market Value Forecast to 2030

    10. Products: Market Size And Growth, By Type

    11. Products: Average Per Capita Consumption, By Type

    12. Products: Exports And Growth, By Type

    13. Products: Export Prices And Growth, By Type

    14. Production Volume And Growth

    15. Exports And Growth

    16. Export Prices And Growth

    17. Market Size And Growth

    18. Per Capita Consumption

    19. Imports And Growth

    20. Import Prices

    21. Production, In Physical Terms, 2012–2024

    22. Production, In Value Terms, 2012–2024

    23. Imports, In Physical Terms, 2012–2024

    24. Imports, In Value Terms, 2012–2024

    25. Imports, In Physical Terms, By Country, 2024

    26. Imports, In Physical Terms, By Country, 2012–2024

    27. Imports, In Value Terms, By Country, 2012–2024

    28. Import Prices, By Country Of Origin, 2012–2024

    29. Exports, In Physical Terms, 2012–2024

    30. Exports, In Value Terms, 2012–2024

    31. Exports, In Physical Terms, By Country, 2024

    32. Exports, In Physical Terms, By Country, 2012–2024

    33. Exports, In Value Terms, By Country, 2012–2024

    34. Export Prices, By Country Of Destination, 2012–2024

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