The clock could be ticking for TikTok. For many, this would mean switching apps to scroll through videos, but for others, it means losing their livelihoods.Since 2020, Sacramento resident Maddy Edmonds has been using the app to showcase things to do in the region, which has opened doors to new business opportunities.”The extra income helps. I mean, I pay my mortgage sometimes with my extra income that comes with content creation and things like that. It’s helped me travel. It’s helped me go different places and experience different things,” Edmonds told KCRA 3.For her, the concerns about her personal data being collected by the Chinese government are trivial, suggesting that any social media platform comes with its risks.But as the near future of the app remains uncertain, Edmonds says she’s switching to other apps that allow her to create short videos and keeps pushing to expand her reach.Among the 170 million American users of the popular app is the Sacramento History Museum, which to date has nearly 3 million followers on TikTok.The intention behind their videos was to let people know that the museum existed, but the interaction that the app allowed between creators and users also helped increase donations to the museum.”In 2021, during their giving season, TikTok donated $7 million to nonprofits across the country, and the Sacramento History Museum received $25,000 during that time. Just because we were on the platform and because we were awesome sharing the history and everything,” said the social media manager of the museum, Jared Jones.The museum, located in Old Sacramento, garnered attention during the COVID-19 pandemic through videos involving docent Howard Hatch, who works on a printing press.”One of the things that’s really interesting, I think about it was that we were using an octogenarian man working on, presses that are over 150 years old on a platform that was only a few years old and so we’re reaching these younger audiences, and that was very, very exciting for us,” added Delta Pick Mello, executive director at the museum.Although the future remains uncertain for TikTok, disappointment about it possibly going away lingers through creators’ minds.”A ban on TikTok will limit us in being able to share history of Sacramento. It’s going to limit us with sharing about upcoming events and other activities that are happening at the museum,” Jones added.President Joe Biden said he will not enforce the federal ban that will take effect on Jan. 19, while the incoming Trump administration is considering issuing an executive order to suspect the enforcement of a shutdown for 60 to 90 days.See more coverage of top California stories here | Download our app | Subscribe to our morning newsletter
The clock could be ticking for TikTok. For many, this would mean switching apps to scroll through videos, but for others, it means losing their livelihoods.
Since 2020, Sacramento resident Maddy Edmonds has been using the app to showcase things to do in the region, which has opened doors to new business opportunities.
“The extra income helps. I mean, I pay my mortgage sometimes with my extra income that comes with content creation and things like that. It’s helped me travel. It’s helped me go different places and experience different things,” Edmonds told KCRA 3.
For her, the concerns about her personal data being collected by the Chinese government are trivial, suggesting that any social media platform comes with its risks.
But as the near future of the app remains uncertain, Edmonds says she’s switching to other apps that allow her to create short videos and keeps pushing to expand her reach.
Among the 170 million American users of the popular app is the Sacramento History Museum, which to date has nearly 3 million followers on TikTok.
The intention behind their videos was to let people know that the museum existed, but the interaction that the app allowed between creators and users also helped increase donations to the museum.
“In 2021, during their giving season, TikTok donated $7 million to nonprofits across the country, and the Sacramento History Museum received $25,000 during that time. Just because we were on the platform and because we were awesome sharing the history and everything,” said the social media manager of the museum, Jared Jones.
The museum, located in Old Sacramento, garnered attention during the COVID-19 pandemic through videos involving docent Howard Hatch, who works on a printing press.
“One of the things that’s really interesting, I think about it was that we were using an octogenarian man working on, presses that are over 150 years old on a platform that was only a few years old and so we’re reaching these younger audiences, and that was very, very exciting for us,” added Delta Pick Mello, executive director at the museum.
Although the future remains uncertain for TikTok, disappointment about it possibly going away lingers through creators’ minds.
“A ban on TikTok will limit us in being able to share history of Sacramento. It’s going to limit us with sharing about upcoming events and other activities that are happening at the museum,” Jones added.
President Joe Biden said he will not enforce the federal ban that will take effect on Jan. 19, while the incoming Trump administration is considering issuing an executive order to suspect the enforcement of a shutdown for 60 to 90 days.
See more coverage of top California stories here | Download our app | Subscribe to our morning newsletter
