GM raises profit outlook, navigates EV challenges, seeks tariff relief

GM raises profit outlook, navigates EV challenges, seeks tariff relief

On the Dash:

  • GM raised its 2025 adjusted core profit outlook to $12–$13 billion, signaling stronger-than-expected earnings and tariff relief.
  • EVs remain a small portion of total sales, and GM canceled its dealer-led tax credit extension, reflecting ongoing challenges in stimulating EV demand.
  • CEO Mary Barra emphasizes reducing EV overcapacity and letting customer demand guide future production, offering dealerships clarity on the company’s evolving EV strategy.

General Motors is raising its 2025 financial outlook while managing a shifting EV market and a more stable trade landscape. 

The Detroit automaker now expects its annual adjusted core profit to reach $12 billion to $13 billion, up from a prior estimate of $10 billion to $12.5 billion. GM also lowered its expected impact from tariffs to $3.5 billion–$4.5 billion, down from $4 billion–$5 billion, signaling relief as trade pressures ease. Shares jumped 6% in premarket trading following the announcement.

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For the quarter ending in September, GM reported adjusted earnings per share of $2.80, exceeding analysts’ expectations of $2.31. However, revenue for the quarter slightly decreased to $48.6 billion. Earlier this month, GM took a $1.6 billion charge related to its changes in EV strategy.

CEO Mary Barra acknowledged that the company might face additional EV-related charges but stated that addressing overcapacity will help reduce losses by 2026.

The EV market still faces challenges, as the $7,500 federal tax credit for battery-powered models expired at the end of September. Despite this, EVs make up less than 10% of GM’s total sales.

Additionally, GM had planned a program allowing dealers to extend tax-credit benefits on EV leases, but canceled the initiative after pushback from lawmakers, including Ohio Republican Senator Bernie Moreno. Other automakers, such as Hyundai and Stellantis, continue offering incentives to lower EV prices for consumers.

Barra has shifted the company’s messaging away from the previous goal of producing only EVs by 2035, emphasizing that future vehicle production will follow customer demand. She said GM is acting decisively to address EV overcapacity, aiming to minimize future losses while navigating supply-chain challenges and regulatory changes.

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