KOCO JASON BURGER MET UP WITH HIM. I KIND OF HAVE LIKE THE MIND OF AN ATHLETE, AND I LIKE TO, YOU KNOW, EMPHASIZE THAT IN MY LIKE POST-GAME RANTS THAT I DO RIGHT BEFORE OUR EYES. THIS IS CRAZY. 40 POINTS IN THE NBA FINALS CONTROLLED THE PACE OF THE GAME YEARS AGO, ADAM FRANCISCO KNEW THERE WAS MORE GOING ON IN THE NBA THAN JUST THE SHOTS BETWEEN THE BASELINES. THERE’S KIND OF A NICHE FOLLOWING THAT WANTS, YOU KNOW, LIKE, WHAT ARE THE PLAYERS ROUTINES PREGAME? WHAT DOES SHAY DO? YOU KNOW, BEFORE THE GAME HE DOESN’T LISTEN TO MUSIC. WHAT DOES HE EAT BEFORE THE GAME. AND YOU’VE PROBABLY SEEN SOME WILD STYLES AS THUNDER PLAYERS WALK INTO THE ARENA. THIS IS REALLY LIKE SPORTS CULTURE, SPORTS, FASHION. WE TRY TO COVER LIKE THE X’S AND O’S, OBVIOUSLY, BECAUSE THAT’S WHAT THE MASSES WANT. ADAM AND HIS STAFF PAY ATTENTION TO THE THUNDER AND WHAT’S GOING ON IN THE NBA. ON AND OFF THE COURT. HE TOLD ME. LOTS OF PLAYERS HAVE PERSONAL STYLISTS THAT BUILD THEM THEIR OWN WARDROBES, BUT THERE ARE SOME THAT HANDLE IT THEMSELVES. HERE’S SOMETHING ABOUT JALEN WILLIAMS THAT I DIDN’T KNOW UNTIL TODAY. ONLY A FEW OF US HAVE LIKE THE EYE FOR FASHION, WHERE WE CAN MAKE A THRIFT STORE FIND LOOK LIKE A DESIGNER FIT. THAT’S WHAT I PRIDE MYSELF ON. J-DUB IS ACTUALLY A REALLY BIG LIKE THRIFTER GOODWILL GUY, AS IF WE NEEDED ANOTHER REASON TO LIKE NUMBER EIGHT EVEN MORE HIS FIRST COUPLE OF YEARS IN THE LEAGUE. A LOT OF THOSE WERE LIKE RANDOM INSTAGRAM FINDS, RANDOM THRIFT STORE FINDS. BUT ADAM SAYS HE KNEW HE WAS A TRENDSETTER, REPORTING ON FASHION AND CULTURE IN THE NBA WAS A NEW IDEA WHEN HE FIRST STARTED DOING IT ABOUT A DECADE AGO. I’M CONFIDENT TO SAY THAT WE’RE THE FIRST TO START THAT IN OKLAHOMA CITY BACK IN LIKE 2016, MY SECOND YEAR COVERING THE THUNDER WHEN RUSSELL WESTBROOK KIND OF MADE IT A THING. AND WE ALL KNOW ABOUT THOSE UNIQUE FITS. THAT MAN KNEW HOW TO TURN SOME HEADS. AT THE END OF THE DAY, ADAM IS GRATEFUL TO GET TO KNOW OUR THUNDER PLAYERS PERSONALLY, TO LIKE, HAVE CONVERSATIONS WITH THESE GUYS AND HAVE A RELATIONSHIP WITH THESE GUYS. LIKE OUTSIDE OF THE COURT. THAT’S REALLY WHAT’S HELPED ME. YOU CAN CHECK OUT ADAM’S PAGE, THE SUAVE REPORT ONLINE, AND HIS INSTAGRAM PAGE WITH THE SAME NAME. WE’LL HAVE A LINK POSTED ON
Oklahoma journalist blends sports and fashion with the Thunder
Addam Francisco, a former college basketball player, has carved a niche in sports fashion journalism, focusing on the Oklahoma City Thunder and the NBA through his platform, The Suave Report.
Updated: 8:29 AM CDT Jun 19, 2025
Sports fashion is usually something you see when players walk into an arena or stadium before games, but an Oklahoma journalist has made it his main focus–specifically with the Oklahoma City Thunder. Addam Francisco, a former college basketball player, has made sports fashion his main focus through his platform “The Suave Report.””I kind of have the mind of an athlete—and I like to emphasize that in my post-game rants that I do,” Francisco said.Years ago, Francisco recognized that there was more to the NBA than just the action on the court. “There’s kind of this niche following that wants, what are the players’ routines? Pregame, what does Shai do before the game? He doesn’t listen to music. What does he eat before the game?” he said.>> Video Below: Finals Fashion: Thunder players walk through tunnel ahead of Game 5 of NBA Finals”The Suave Report” covers sports culture and fashion, alongside the traditional game analysis that fans expect. Francisco and his team pay close attention to the Thunder and the broader NBA, both on and off the court. He said that while many players have personal stylists, some, like Jalen Williams, manage their own fashion. “Only a few of us have the eye for fashion, where we can make a thrift store find look like a designer fit. That’s what I pride myself on, and J-Dub is actually a big thrifter, Goodwill guy,” Francisco said. “His first couple years in the league, a lot of those were random Instagram finds or random thrift store finds.” >> Video Below: Swiss fan fulfills dream of visiting Oklahoma City for Thunder gameFrancisco takes pride in being a pioneer in reporting on NBA fashion and culture, a concept he began exploring about a decade ago. “I’m confident to say that we’re the first to start that in Oklahoma City back in 2016, when it was my second year covering the Thunder, when Russell Westbrook kind of made it a thing,” he said.Reflecting on his journey, Francisco expressed gratitude for the personal connections he has formed with Thunder players. “To have conversations with these guys and have a relationship with these guys outside of the court, that’s really what’s helped me,” he said.More Thunder HeadlinesThe Thunder know an NBA title is just 1 win awayThunder NBA Finals: Tickets, schedule and what to knowSwiss fan fulfills dream of visiting Oklahoma City for Thunder gameOklahoma City Thunder fans bring electric energy to Paycom CenterOKC Bricktown Water Taxi welcomes global visitors during NBA FinalsNBA Finals schedule: When you can watch the Thunder play
Sports fashion is usually something you see when players walk into an arena or stadium before games, but an Oklahoma journalist has made it his main focus–specifically with the Oklahoma City Thunder.
Addam Francisco, a former college basketball player, has made sports fashion his main focus through his platform “The Suave Report.”
“I kind of have the mind of an athlete—and I like to emphasize that in my post-game rants that I do,” Francisco said.
Years ago, Francisco recognized that there was more to the NBA than just the action on the court.
“There’s kind of this niche following that wants, what are the players’ routines? Pregame, what does Shai do before the game? He doesn’t listen to music. What does he eat before the game?” he said.
>> Video Below: Finals Fashion: Thunder players walk through tunnel ahead of Game 5 of NBA Finals
“The Suave Report” covers sports culture and fashion, alongside the traditional game analysis that fans expect. Francisco and his team pay close attention to the Thunder and the broader NBA, both on and off the court.
He said that while many players have personal stylists, some, like Jalen Williams, manage their own fashion.
“Only a few of us have the eye for fashion, where we can make a thrift store find look like a designer fit. That’s what I pride myself on, and J-Dub is actually a big thrifter, Goodwill guy,” Francisco said. “His first couple years in the league, a lot of those were random Instagram finds or random thrift store finds.”
>> Video Below: Swiss fan fulfills dream of visiting Oklahoma City for Thunder game
Francisco takes pride in being a pioneer in reporting on NBA fashion and culture, a concept he began exploring about a decade ago.
“I’m confident to say that we’re the first to start that in Oklahoma City back in 2016, when it was my second year covering the Thunder, when Russell Westbrook kind of made it a thing,” he said.
Reflecting on his journey, Francisco expressed gratitude for the personal connections he has formed with Thunder players.
“To have conversations with these guys and have a relationship with these guys outside of the court, that’s really what’s helped me,” he said.
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