Global retail and lifestyle giant Apparel Group has announced the debut of the women’s fashion brand BCBG in the markets of India and the Gulf Cooperation Council. On 28th March, the first BCBG mono-branded concept store in the area opened at Bahrain’s Avenues Mall.
Accessible women’s fashion collections are offered by BCBG, a separate brand inside Maison BCBG, a global fashion house devoted to modern elegance with a French design sense. The BCBG brand appeals to today’s dynamic, fashion-conscious woman because it combines trend-driven designs with functional refinement for versatile, modern clothing.
The brand’s full lifestyle collection, which includes women’s clothing, shoes, purses, eyewear, watches, and fragrances, will be available at the BCBG store in Avenues Mall Bahrain. Apparel Group is to open six more BCBG sites around the GCC, including the UAE and Qatar, by the end of 2025, marking the start of the company’s strong regional expansion.
“This is an exciting milestone in growth strategy as the company expands its portfolio with one of the most unique fashion brands in the world,” said Neeraj Teckchandani, CEO of Apparel Group. The launch of BCBG and the launch of its first concept store in Bahrain demonstrate the brand’s dedication to providing clients with a wide range of sophisticated fashion experiences. The goal of this launch is to provide a fresh and interesting retail experience that appeals to the contemporary, fashion-conscious consumer, not only to revive a well-known fashion house name.
The launch of BCBG in Bahrain, the first of six planned locations in the GCC and India, ushers in a new era of global expansion for Marquee Brands by introducing carefully chosen French-inspired collections and immersive retail spaces to a significant market.
