The Good American brand is making its way to Macy’s and ushering in a new era of inclusive fashion for the century-old retailer.
Good American, co-founded by Khloé Kardashian and Emma Grede, will launch at 36 stores in Spring 2025. By the fall, the line will be in 79 Macy’s stores, per a press release.
This Macy’s partnership takes the brand, known for its innovative and inclusive approach to denim and wardrobe essentials, to customers of the retail chain looking for clothing that fits their body type. Macy’s offers Good American a platform to solidify its retail space and continue its growth.
“Partnering with Macy’s is an exciting milestone for Good American and a key component of the brand’s overall retail expansion strategy,” said Grede. “Launching in Macy’s reinforces our commitment to meeting our customers where they are at, considering we are seeing more and more customers wanting to shop in person in stores. Macy’s gives us the opportunity [to] continue to scale the business like no one else fueling the next chapter of our growth.”
“We are thrilled to launch Good American. The brand complements Macy’s selection of premium fashion brands and expands our denim assortment,” said Nata Dvir, chief merchandising officer at Macy’s. “Emma Grede and her brand empower women to feel confident in their own skin while continually pushing the boundaries to innovate in the denim category and drive the industry to be more inclusive. Through this partnership, we’re delivering the best in fashion and trend to inspire our customers with compelling product and newness.”
All About Macy’s Good American Collection
Macy’s Good American clothing line is one of the most size-inclusive brands on the market. It includes an assortment of denim and ready-to-wear pieces, with sizes ranging from 00 to 5XL.
The company’s collection at Macy’s includes the following pieces: Good Legs Straight Denim, Good Waist Palazzo Crop Denim, and Scuba Tee Bodysuits. Each piece in the collection was designed to fit every body shape, providing comfort, style, and durability.
Good American’s mission is to provide size-inclusive, trend-forward clothing. The brand started with a focus on premium denim and has since expanded to include activewear, bodysuits, swimwear, and footwear.
Customers can shop the brand on the Macy’s website, mobile app, or in select stores nationwide.
