Microsoft has partnered with Curated for You to incorporate AI-powered fashion suggestions into everyday conversations in its AI assistant, Copilot.
Microsoft Copilot is an AI-powered tool that integrates with various Microsoft applications and services — including Word, Excel, PowerPoint, Outlook, Teams and the Microsoft Edge browser —offering users a conversational chat interface to generate content, provide insights and automate tasks.
Now, through the integration with AI-powered lifestyle commerce platform Curated for You, Microsoft hopes to also aid users with fashion discovery. The collaboration will use natural dialogue to help users connect to products via context-based curations that take inputs from the consumer’s lifestyle and experiences.
“This collaboration represents a transformative step forward in how consumers discover fashion,” said Katy Aucoin, CEO of Curated for You in a statement. “By integrating our AI-powered lifestyle curation platform with Microsoft Copilot, we’re creating natural, contextual and personalized shopping moments that feel like conversations with a trusted friend who truly understands your needs.”
As the partnership unfolds, the companies plan to continually evolve how customers discover fashion via the integration, as well as how to help brands connect with high-intent shoppers through the conversational interface.
“With generative AI, we’re elevating the customer shopping experience by infusing it with empathy and intention,” said Jennifer Myers, Principal Product Manager for Microsoft Shopping in a statement. “This collaboration aims to solve the timeless problem of ‘what should I wear’ by understanding each user’s unique lifestyle and preferences.”
