Theguardian.com, Yahoo.com, and Bbc.com Among Top-Ranked Publishers and Apps For Open Programmatic Ad Traffic Quality

Over 100K Apps Delisted From Apple App Store & Google Play Store

Pixalate

According to Pixalate’s February 2025 rankings, theguardian.com, yahoo.com, and bbc.com were the top three websites for programmatic ad quality in Spain; ‘Toy Blast’ (Apple App Store) and ‘Goods Sort™ – Sorting Game’ (Google Play Store) ranked No. 1 among mobile apps

London, March 04, 2025 (GLOBE NEWSWIRE) — Pixalate, a leading global platform for ad fraud protection, privacy, and compliance analytics, has released the February 2025 Publisher Trust Index (PTI) for Spain. This index evaluates apps across various platforms, including the web, the Apple App Store, and the Google Play Store.

The Publisher Trust Indexes are a comprehensive approach to quality measurement and monthly rankings of the world’s websites and apps, bringing unprecedented transparency to the open programmatic advertising ecosystem.

In addition to the report for Spain, Pixalate released Publisher Trust Indexes for the UK, Germany, the U.S., Canada, Brazil, Netherlands, and Japan.

Spain Website PTI Rankings (February 2025)

  1. theguardian.com

  2. yahoo.com

  3. bbc.com

Download the full rankings here.

Spain Mobile PTI Rankings (February 2025)

Apple App Store

  1. Toy Blast

  2. FotMob

  3. Sofascore – Live Sports Score

Google Play Store

  1. Goods Sort™ – Sorting Game

  2. Candy Crush Saga

  3. Tile Club – Match Puzzle Game

Download the full rankings here.

Pixalate’s data science team analyzed over 38 billion global open programmatic ad impressions across 14+ million websites, Google Play Store and Apple App Store mobile apps, and Connected TV (CTV) apps across Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores in February 2025 to compile the global Publisher Trust Indexes.

Pixalate uses its proprietary algorithms to measure quality metrics, including invalid traffic (IVT or ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and more. The Publisher Trust Indexes spans rankings for 235+ countries across all four global regions: North America, EMEA, APAC, and LATAM, and provides breakdowns by 20+ different IAB taxonomy website categories. Pixalate’s methodology can be found at Publisher Trust Index: Methodology

Download the Reports

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com

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