Friday, May 16, 2025
UiPath, a leading provider of enterprise automation and artificial intelligence solutions, announced a strategic collaboration with Cathay, the renowned premium travel lifestyle brand headquartered in Hong Kong. This partnership aims to revolutionize customer service, strengthen safety protocols, optimize operational workflows, enhance productivity, and maintain strict compliance through advanced AI-powered automation technologies.
At UiPath FORWARD, the company’s premier global AI and automation event held in Las Vegas, Cathay earned recognition as one of the UiPath AI25 Award Winners. This annual award celebrates the 25 most innovative UiPath clients who harness the power of AI and automation as catalysts for bold, strategic advancements and impactful business results.
“We are honoured to be an AI25 Award Winner and are pleased to witness that our investment in AI and automation has turned into fruitful results,” said Aldric Chau, General Manager Digital, Cathay. “We continue to innovate through our close collaboration with UiPath to harness the full power of automation, AI and generative AI to ultimately deliver significant outcomes for our customers and to our internal operations. By leveraging AI and automation, we aim to maintain our digital leadership by prioritizing a strong customer-centric approach and continuously pursuing innovation.”
“AI-powered automation can help organizations streamline workflows and drive efficiencies, which has huge benefits such as enhanced customer and employee experiences, substantial cost savings, improved accuracy, and increased productivity to drive greater business value. It is particularly important for the aviation sector that needs to significantly scale up in order to satisfy the huge demand as travel resurges after the pandemic” said Richard Chen, Regional Vice President, Greater China at UiPath. “We are proud to enable the digital transformation journey at Cathay and look forward to working closely together to continue delivering the strongest outcomes for its employees and customers.”
Harnessing AI-driven automation for enhanced innovation and efficiency
As part of its broad digital evolution plan, Cathay has fully embraced the transformative power of artificial intelligence and automation. Since beginning its journey with the UiPath Platform in 2018, Cathay has emerged as a frontrunner in digital adoption, deploying UiPath’s automation technology across more than twenty departments. With over one hundred sixty bots actively supporting daily operations, these automated solutions play a critical role as Cathay rebuilds and scales following the challenges posed by the pandemic. By utilizing advanced tools like UiPath’s Action Center, AI Center, and Document Understanding, Cathay successfully minimizes manual, repetitive work for employees. This strategic shift not only boosts workforce productivity but also enhances customer experience, streamlines operations, and drives meaningful improvements across the company’s services.
Converting AI innovation into real-world business success
UiPath’s AI and automation capabilities have become vital in helping Cathay tackle the demands of high-volume, complex workflows spanning multiple business units.
Leveraging UiPath’s Document Understanding feature, Cathay has significantly accelerated document processing by automating repetitive manual tasks. This has resulted in improved accuracy, faster throughput, and the ability to handle greater process volumes seamlessly.
For instance, automation bots now manage the flight re-seat notification process, delivering messages to passengers roughly twenty times faster than the previous manual approach. Back-office efficiencies have also skyrocketed; tasks like tax declaration preparation, which once required around three weeks, have been reduced to just one or two days through automation. Furthermore, UiPath’s automated reporting enhances compliance for flight scheduling, cutting human errors and reducing reporting time by fifty percent — a vital safeguard for regulatory adherence.
Cathay’s Intelligent Document Processing (IDP) initiative is also proving transformative, especially in the SAMEA region where it handles invoice processing. Currently, more than seventy-two percent of invoices are processed automatically, slashing processing times by fourfold. This efficiency gain frees up the team to concentrate on strategic priorities such as strengthening vendor relationships and managing queries more effectively.
The fusion of AI and automation is unlocking unprecedented business potential, with UiPath playing a pivotal role in establishing Cathay as a trailblazer in digital transformation. Moving forward, Cathay plans to deepen its collaboration with UiPath by exploring new frontiers like intelligent document processing and process mining. These efforts aim to empower employees, accelerate organizational progress, and deliver groundbreaking results in an ever-changing digital landscape.
